Vladlena has a degree with honors in Journalism from Moscow State University. Her advertising path started in 2005, with an internship at the creative department in Ikon — BBDO Moscow design studio. After that, Vladlena worked in Grey Moscow and Adventa Lowe agencies.
In 2010, she returned to BBDO Moscow, and after three years became a Senior Head of the Customer Service Team. In 2014, Vladlena took over as an Executive Director of the BBDO Moscow and since 2015 she is a Managing Director of the agency.
Works under her leadership for Sberbank and MTS from year to year won 18 Effectiveness Effie Awards and innovative project Mortal Timeline for Intouch won a Silver Cannes Lion in 2015.