The Marketing Arm

The Marketing Arm is an international promotion agency with primary focus on talent management, entertainment and various communications. Over the past 30 years TMA has negotiated and signed deals with celebrities, sportsmen and media people all around the world and managed talents for different promo activities, including ad campaigns, events, digital projects, sponsorship programs and many others.
Our services
  • Celebrity endorsement and talent management in ATL
  • Celebrity endorsement and talent management in BTL
  • Talent booking for closed and corporate events, festivals, awards and PR-activities
  • Celebrity and VIP-management for events
  • Music and content licensing
  • Character and footage licensing
  • Product placement
  • Sponsorships
  • Movies
Our core advantages
  • High expertise and experience in evaluating and aligning talents for ad campaigns according to different criteria based on brand specifics and the creative idea
  • Transparency on every level and step
  • Minimized risks and legal issues while working with celebrities
  • Access to any international celebrity
7 Derbenevskaya emb., bldg. 13, Moscow 115114, Russia
+7 (495) 787-57-78
we do


Daria Arkharova

Daria Arkharova

Chief Executive Officer The Marketing Arm
Olga Gramolina

Olga Gramolina

Managing Director BBDO Group


Mars Snickers, Whiskas
Mercedes-Benz Rus
Wrigley FIVE, Orbit
VimpelCom Beeline