Proximity Media, a part of the MEDIA DIRECTION GROUP within the BBDO Group holding company, develops media products designed to increase the efficiency of advertising campaigns in digital communication channels. 

The agency was established in 2012 as a media division in Proximity Russia.

Proximity Media is proud of its expert employees in strategy and analytics, media technics and creative, buying and company optimization. 

The agency places particular emphasis on ROI (ROI – Return On Investments). The agency develops tools and methods to measure and control ROI-metrics used for tactical planning, procurement of equipment and company management.